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Article: Mastering Nuances is Key to Meeting Shoppers' Changing Needs, according to IRI Report.(Report)
- Article from:
- Biotech Week
- Article date:
- November 11, 2009
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Underneath all the news coverage highlighting the dichotomy between a range of economic indicators that point to a recovering economy and the persistently increasing unemployment rate are many subtle behaviors from shoppers that combine to form significant trends. The latest IRI Times & Trends Report, "Zero-Moment of Truth: Redefining the Consumer Decision-Making Process," takes an in-depth look at how shoppers learn about, plan for and execute their consumer packaged goods (CPG) shopping trips and how these behaviors have changed in response to a prolonged period of economic unrest (see also Information Resources, Inc.).
Perhaps the most salient of these trends ...