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Article: New Study Underscores Why Location May Be Advertising's Next Big Trend.
- Article from:
- Biotech Week
- Article date:
- November 11, 2009
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NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, released results of a new survey that illustrates just how impactful GPS-enabled location-based advertising is when it comes to finding consumers at the right time and the right place. That survey, conducted by Marketing Research Services Inc. (MRSI), showed that 19% of consumers who recalled seeing a specific ad clicked through to find nearby retail locations and that up to 6% of GPS users actually visited a business location after seeing an ad on their GPS device (see also Navteq).
NAVTEQ makes the digital maps that drive a ...