Article: Supermarket Shoppers Can Save 35 Percent on Fall Grocery Bill Buying Store Brands, Survey Shows.

With the kids back in school and winter just around the corner, a new survey of supermarket prices on twenty-five commonly purchased items found that shoppers could save more than 35 percent by buying the retailer's brand instead of the national brand (see also Private Label Manufacturers Association).

Want a hearty breakfast for the family without breaking the bank? Store brand breakfast cereal and refrigerated orange juice cost only $4.91 in the store survey compared to a whopping $7.13 for the same national brand products.

How about lunch? You can save $3 by choosing the store brand. Hot dogs and hot dog buns, along with a 12-pack of soda costs $10.53 ...

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