Article: The Next Generation of Health Coaching: Multi-Platform Models for Sustained Behavior Change.

Research and Markets (http://www.researchandmarkets.com/research/35c519/the_next_generatio) has announced the addition of the "The Next Generation of Health Coaching: Multi-Platform Models for Sustained Behavior Change" report to their offering (see also Research and Markets).

There's good news for health coaching: two out of three consumers are willing to participate in health and wellness programs to improve their health - a trend that translates into reduced healthcare costs for payors and employers. But to connect with consumers where they're at - both in their lives and in the healthcare continuum - health coaches of the very near future will need to deliver ...

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