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Article: Kroger's New Line of Fresh Salads Enables Customers to Learn the Origin of the Produce Through Exclusive Technology.
- Article from:
- Biotech Week
- Article date:
- November 11, 2009
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Kroger's new line of its own fresh salads includes new technology on the packaging that enables customers to learn where the produce was grown as part of Kroger's "Quality You Can Trace"(SM) program (see also The Kroger Co.).
As shoppers become more interested in the nutrition, origin and quality of the food they purchase, The Kroger Co. (NYSE:KR) has teamed with HarvestMark, the leading system in food traceability, to give customers an easy way to learn more about where the produce used in Kroger salads was grown.
Fresh Selections by Kroger are quality, pre-washed ready-to-serve packaged salads available in produce departments in Kroger's family of ...