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Article: Turn Launches Real-Time Bidding Across Major Inventory Platforms, Sees Dramatic Initial Results.
- Article from:
- Biotech Week
- Article date:
- November 11, 2009
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Turn Inc., the smart platform for digital advertising, announced that the company is fully integrated with the Real-Time Bidding capabilities of leading inventory platforms AdMeld and PubMatic (see also Turn Inc.).
The integration expands Turn's ability to perform targeting and bid price optimization in real-time, which dramatically improves the effectiveness and efficiency of display advertising campaigns. It also brings a large amount of verifiable, "brand-safe" inventory under Turn's purview, so that brand marketers can leverage Turn's technology to bid with confidence on high quality ad inventory across these platforms.
"The launch of Real-Time ...