|
|
Article: Blue Spoon Consulting Publishes Strategy Innovation for Established Drug Brands.
- Article from:
- Obesity, Fitness & Wellness Week
- Article date:
- November 14, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Blue Spoon Consulting Group, LLC, published a strategy pharmaceutical companies can apply to reinvent growth for established drug brands. Addressing the total context of change reshaping the operating environment, the approach shifts the center of gravity in pharmaceutical brand management, focusing on market collaboration and novel linkages to create new health and business value. Available for download through the Blue Spoon Consulting website (www.bluespoonconsulting.com), the strategic brief builds on the concept of 'health ecosystem design' introduced by Blue Spoon as a new model for competitive strategy, regionalization and employer initiatives, and account-based ...