Article: Research on life sciences described by scientists at City University of New York.

"This article deals with skin bleachers' representations of skin color and the reasons that inform their representations. A content analysis was done of the reasons the participants give for bleaching their skin," scientists writing in the Journal of Black Studies report (see also Life Sciences).

"The participants bleach their skin to remove facial blemishes, to make their faces ''cool,'' as a result of peer influence, to lighten their complexion, to appear beautiful and to attract a partner, to follow a popular fad, and to have the visual stimulus of the bleached skin because it makes them feel good. In Jamaican society, negative representations of dark skin ...

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