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Article: Speck Design Sets New Standard for Design and Innovation in Bluetooth Market.
- Article from:
- Electronics Newsweekly
- Article date:
- November 11, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Speck Design, Silicon Valley's leading product design firm was chosen by Maverick CEO Craig Janik to re-think the design of the Bluetooth headset. Maverick's goals were to differentiate themselves by creating a Bluetooth headset that was "not so 'Star-Trek,' high-tech but more like jewelry and that was comfortable and completely effortless to use in a car".
Speck Design's industrial design and mechanical engineering teams jointly responded to the challenge by delivering a breakthrough research and discovery phase that included a survey of existing approaches in the marketplace, and a series of fresh form concepts, one of which was a compact circular shape. The ...