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Article: TRA, Inc. Continues Its Expansion by Naming Bob Meyers President and Chief Operating Officer.
- Article from:
- Electronics Newsweekly
- Article date:
- November 11, 2009
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TRA, Inc., the media market research company that improves advertising accountability by matching TV program audiences with the products and brands these audiences actually buy, announced that Bob Meyers has been named President and Chief Operating Officer.
Meyers has been serving on TRA's advisory board for the past 6 months and brings over 30 years of diverse media experience to his new role. As President and COO, Meyers will focus on reinforcing and growing TRA's relationships with the broadcast and cable networks. TRA's clients already include television networks, consumer packaged goods companies and media agencies.
"Bob's overall understanding ...