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Article: Researchers from Aarhus University publish new studies and findings in the area of food science.
- Article from:
- Food Weekly News
- Article date:
- November 12, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"Willingness to pay (WTP) for a basic chilled soup product and for an improved, self-heating version was measured by methods experimentally varied according to a 2 x 3 design, varying the basic measurement approach (contingent valuation, experimental auction, conjoint analysis) and the use of real vs. game money. protocols for each approach were adapted in order to allow uniform methods factors across the design," scientists in Aarhus, Denmark report.
"WTP was measured for 551 shoppers recruited in a shopping centre, using personal interviewing and closed questioning. Shoppers in the real money condition received an endowment at the beginning of the task. Drawing ...
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... ... the Department of Ophthalmology, Aarhus University Hospital were compared to 20 patients ... wrote J. Hjortdal and colleagues, Aarhus University. The researchers concluded: "Long ... information, contact J. Hjortdal, Aarhus University, Dept. of Ophthalmology, Norrebrogade ...
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