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Article: Olsenboye Brand to Launch Exclusively at JCPenney.
- Article from:
- Entertainment & Travel
- Article date:
- November 14, 2009
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J. C. Penney Company, Inc. (NYSE:JCP) announced the launch of Olsenboye, an exclusive new Juniors brand created by Dualstar Entertainment Group founders and designers Mary-Kate Olsen and Ashley Olsen. Items from the casual sportswear and accessories brand will be available for a limited time on jcp.com and in select JCPenney stores beginning November 6, with a full launch set for spring 2010.
"Our Juniors customers have grown up with Mary-Kate and Ashley and look to them not only as authentic designers, but also as style icons," said Liz Sweney, executive vice president and general merchandise manager of Women's apparel at JCPenney. "The launch of Olsenboye ...