Article: Willis Re Launches New Service Designed to Manage Client Risk and Maximize Franchise Value.

Willis Re, the reinsurance division of global insurance broker Willis Group Holdings Limited (NYSE: WSH), today unveiled Value Based Capital Management (VBCM), the reinsurance industry's first and only practical, commercially available service designed to measure risk, manage capital, and maximize franchise value.

Launched at the 2009 Property Casualty Insurers Association of America's Annual Meeting here, VBCM enables Willis Re clients to answer three key questions: how much overall risk are we taking; how much capital should we have; and what actions can we take to make our firm more valuable? While insurers have traditionally used reinsurance to reduce their ...

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