|
|
Article: Harris Interactive and Ideas To Go Announce Collaboration Agreement.
- Article from:
- Investment Weekly News
- Article date:
- November 14, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Harris Interactive (Nasdaq: HPOL), one of the world's leading market research firms, and Ideas To Go, Inc., a leading innovation process consulting firm specializing in the voice of the customer, announced a collaboration agreement that will enable clients to seamlessly explore, create concepts for, and test new products -- including their messaging and impact on consumers- in the interest of achieving higher customer satisfaction and market success.
"Our two companies will bring a new dimension of consumer engagement, research creativity and rigor to the product development lifecycle process, thereby allowing our clients to go from a blank sheet of paper to a ...