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Article: Innovative Social Media Campaign Helps New England Lincoln Mercury Dealers Showcase Fuel Efficient Milan Hybrid.
- Article from:
- Journal of Technology
- Article date:
- November 10, 2009
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Demonstrating an innovative way to reach a broader audience and engage with customers in a new way through social media, the New England Lincoln Mercury Dealers' "Fenway Park Flower Fling" Follow Me to Bliss Webisode premiered today. Rolled out as part of an Internet "reality mini-series" to illustrate the green technology of the 2010 Lincoln Mercury Milan Hybrid, the seven-Webisode campaign features "Deal or No Deal" models Lindsay Clubine and Katie Cleary as they partake in a series of unconventional wedding planning events to prepare for Clubine's November nuptials to Red Sox pitcher Clay Buchholtz. The series also features the fuel efficient 2010 Mercury Milan Hybrid ...
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