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Article: New NADA Research Shows Overall Decrease in Dealership Satisfaction With Dealer System Providers.
- Article from:
- Journal of Transportation
- Article date:
- November 14, 2009
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New research from the National Automobile Dealers Association's Information Technology Committee shows that dealership satisfaction with Dealer System Provider (DSP) vendors declined significantly from the 2007 survey. DSP vendors develop and support dealership computer systems that assist dealers in managing their operations.
The 2009 survey, conducted for NADA by the automotive marketing research firm Friedman-Swift Associates in Cincinnati, Ohio, shows that only 72 percent of dealership personnel are satisfied overall with their DSP vendors in 2009 versus 79 percent in 2007. Fifty-three percent of dealership personnel in 2009 would recommend their DSP vendor ...