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Article: IBM Global Trucking Study: Fuel Efficiency, High-Tech Features More Important than Brand Name.
- Article from:
- Journal of Transportation
- Article date:
- November 14, 2009
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IBM (NYSE:IBM) announced the findings of a new global study, which shows that trucks will become more fuel efficient, environmentally sound and safer due to the adoption of new technologies throughout the vehicle. The use of these innovations will help truck manufacturers differentiate their vehicles, as the study shows that brand names of trucks are becoming less important.
The Global Truck 2020 Study, titled "Transcending Turbulence," was developed by IBM Global Business Services' Auto practice and the IBM Institute for Business Value (IBV). The study -- unveiled here at CALSTART's Hybrid Truck Users Forum National Conference -- comprises interviews with 91 ...