|
|
Article: The Future of Referral Advertising.
- Article from:
- Marketing Business Weekly
- Article date:
- November 15, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Every savvy online advertiser either uses or plans to use affiliate systems to promote their products and services. Why? Because referred users are more likely to convert. When publishers and affiliates have cash incentives to convert users into leads and sales, they tend to focus on users that will most likely convert. With the right partners, these referral campaigns exponentially increase customer actions on advertiser offerings.
With new features rolling out every few weeks, the HasOffers affiliate management platform is rapidly consuming market share, bringing on over a thousand advertisers and affiliate networks. A more recent advancement is gathering even ...