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Article: COMMENTARY: Redefine time is positive part of RDR.(retail distribution review)(Viewpoint essay)

Article from:
Money Marketing
Article date:
November 5, 2009
Author:
Copyright

One of the many things I have discovered after more than 20 years at the coalface of journalism is that issues us scribes get excited about do not necessarily trigger the same level of enthusiasm among readers. After a while, they stop wanting to read about them in enormous detail.

A classic example of what I mean is famine in Africa. Today, at least 25 years after reports of starving children in Ethiopia appeared, there is a certain sense of weariness among people, even those who want to help. There is even an expression for it - compassion fatigue.

My guess is that a similar set of emotions is beginning to take hold in relation to the retail ...

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