Article: Portals and publishers vie for online TV supremacy.

Media owners like AOL and The Guardian make first moves to become top providers of TV shows online

The battle for viewers is set to heat up as portals and publishers compete for the increasingly fragmented TV audience through internet TV.

Online media owners are gearing up to become viewers' top destinations as TV online grows.

In an attempt to keep ahead of the competition, both AOL and The Guardian have announced the rollout of electronic programme guides (EPGs), both developed by TV Genius, which direct visitors to the catch- up services of the BBC, ITV, Channel 4 and Sky.

The moves follows YouTube's deal with Channel 4 to host ...

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