Article: LG puts social media at heart of brand strategy to create consumer hub.(Brief article)

Article: Migrating a brand strategy from marketing to ...
Folio: the Magazine for Magazine Management;  August 1, 2009 ;     700+ words ...SOCIAL MEDIA TOOLS are simplified tools of content ... we are just beginning to explore how social media can be used to facilitate strategies ... estate publisher NCI, to incorporate social media, we've learned a few first-stage ...

Article: Cossette's Industry Leading Social Media Agency ...
PR Newswire;  March 11, 2009 ;     700+ words ... ... offering that layers genuine social media expertise into the broader ... oversee a seamlessly integrated social media offering. Rocket XL has already ... Canada on global projects and brand strategy. "Social media is an increasingly important ...

Article: Pluck Enables Leading Lawn and Gardening Site to Cultivate ...
Business Wire;  November 18, 2008 ;     700+ words ... ... available to consumers. * Social media capabilities are a fixture ... Gro Company. "Pluck social media technology has played ... customers in new ways, making social media an important new component of our brand strategy." Working with Pluck ...

Article: Maccabee Group Public Relations Announces 'NODE,' New Online ...
Marketing Weekly News;  May 23, 2009 ;     645 words ... ... formation of NODE, its new social media and online reputation management ... Maccabee, agency president. "As social media has exploded, our clients ... relations, event marketing, brand strategy and social media/online reputation management ...

Article: What's the real value in Facebook presence? Facebook is exploding ...
DM News;  April 6, 2009 ;     700+ words ... ... conjunction with an overall social media plan. Generate buzz, create ... gets your brand involved in social media but allows fans to engage ... should be part of an overall brand strategy that includes other social media as well. As Cuyler states ...

Article: CMN Outlines Six Rules for Social Media.
Science Letter;  February 10, 2009 ;     488 words ... ... community. Klaehn defined social media as one element of a branding strategy. "Social media is about creating a shared ... Klaehn. "Remember, the brand strategy has to come before the social media strategy." CMN uses social ...

Article: Corey McPherson Nash Discusses Social Media at Tuck ...
PR Newswire;  May 5, 2009 ;     569 words ... ... Addresses Top Six Rules of Social Media - WATERTOWN, Mass ... Partner and Director of Brand Strategy, at Corey McPherson ... outlined the six rules for social media to a group of deans ... user experiences. Social media is the natural next ...