Article: Volvo uses blind artist to preview new S60 model.(Brief article)

Volvo has created an online film launching exclusively on Facebook to promote its Volvo S60 model.

The car manufacturer invited blind artist Esref Armagan to preview the model and paint a picture of the vehicle using just his fingers and plasticine as tools.

The film, created by production company Great Guns London and ad agency Euro RSCG 4D, preview the car without actually showing it.

It lasts more than four minutes and shows the artist's experience in the factory, previewing the car and his painting process.

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