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Article: Volvo uses blind artist to preview new S60 model.(Brief article)
- Article from:
- New Media Age
- Article date:
- November 5, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Volvo has created an online film launching exclusively on Facebook to promote its Volvo S60 model.
The car manufacturer invited blind artist Esref Armagan to preview the model and paint a picture of the vehicle using just his fingers and plasticine as tools.
The film, created by production company Great Guns London and ad agency Euro RSCG 4D, preview the car without actually showing it.
It lasts more than four minutes and shows the artist's experience in the factory, previewing the car and his painting process.
To add to the Facebook ...