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Article: VIEWPOINT: On Retailing - Avoiding Message Overload in Branches.(Viewpoints)
- Article from:
- American Banker
- Article date:
- November 6, 2009
- Author:
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dave Martin
I recently walked into a giant retail store as its Christmas decorations were going up. The fact that the Halloween decorations were still displayed made me chuckle.
Added to the mix were several barbecue pits that they were trying to clear out. The scene was pretty comical. But it got me reflecting on some of the merchandising conversations I've had with branch bankers through the years.
Operations like big-box retailers can actually get away with quite a bit more "message overload" than we can. Customers walking into these businesses are in a shopping mindset and are more prone to take the time to sort through competing ...