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Article: UK sweets unit signs $9m deals at Dubai show.
- Article from:
- TradeArabia (Manama, Bahrain)
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dubai
A leading UK sweets manufacturer has signed more than $9 million worth of business on the first day of Sweets Middle East and SnackTec Middle East exhibition in Dubai.
Sweet Cred has confirmed two-year deals with distributors across the GCC including Al Bahar Group in Kuwait, Balsharaf in Saudi Arabia, Federal Foods from the UAE & Qatar, and VMB Brothers in Bahrain.
"Sweets Middle East has given us fantastic exposure to high-quality trade clients and given Sweet Cred a strong foundation in the region," said Clive Garrard, CEO, Sweet Cred. "We produce unique products which are cutting edge, exciting, interactive and enjoyable ...