Article: Destination News - Hotel, Resort & Spa Asia / Pacific.

Oct 25, 2009

La Residence Hotel

Hue, the former imperial capital of Vietnam, is to be the beneficiary of a major new marketing initiative, launched by one of the cityOs foremost properties, La Residence Hotel & Spa. The OHeart of VietnamO campaign, to launch Jan. 1, will deploy a suite of publicity strategies to enhance worldwide appeal for Hue, designated a UNESCO World Heritage Site in 1992. The hotel is planning to coordinate communication on outreach to more than 2,000 targeted media outlets worldwide; to support the production of a major travel documentary on Hue; to work up a host of story ideas that focus on Hue as a must-see destination; to ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!