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Article: Travel Technology News.

Article from:
Airguide Online
Article date:
October 26, 2009
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New York (AirGuide - Travel Technology News) Oct 25, 2009

A common theme emerging from surveys into the use of travel websites is that there is a lot of scope for improvement in the customer experience. Frustrations with planning travel online featured highly in the latest Which? Survey. The most cited grievance was the issue of hidden costs or surcharges not shown in the original price, followed by the fact that booking online took too long. How a travel company uses its web presence for promotion and selling is hugely influential. As consumers make more and more of their travel decisions online, it is ever more critical for travel websites to be easy to ...

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