|
|
Article: INTEGRITY IS KEY TO CHIPOTLE BRAND.(Food)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- November 5, 2009
CopyrightCOPYRIGHT 2009 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Chipotle Mexican Grill, the Denver-based burrito chain that opens its second Capital Region restaurant in Latham on Friday, demonstrates a commitment to quality-food practices that is unprecedented for both its category, fast-casual dining, and its size, at 900 shops and growing.
Moe's Southwest Grill talks generically about "fresh ingredients" and boasts about its "grain-fed" pork. Panera Bread promises, "Every day, at every location, trained bakers craft and bake each loaf from scratch, using the best ingredients to ensure the highest quality breads." Subway focuses its message on its sandwiches being more healthful than burgers and fried chicken.
But ...