|
|
Article: Jamba Accelerating Brand Expansion Plans with Announcement of Licensing Agreement with Johnvince Foods.
- Article from:
- Business Wire
- Article date:
- November 6, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
EMERYVILLE, Calif. -- Jamba, Inc. (NASDAQ: JMBA) today announced a licensing agreement with Johnvince Foods to develop a line of Jamba-branded trail mixes featuring interesting blends with unique nutritional benefits that fit a healthy, active lifestyle. The Jamba-branded trail mixes will be available in select Jamba Juice stores and other retail outlets in early 2010.
"We continue to believe that there is untapped potential to extend the Jamba brand into the retail market through the introduction of innovative products in relevant categories. We want to serve the healthy habits of our consumers wherever their day takes them," said Susan Shields, Vice President, ...