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Article: Jamba Accelerating Brand Expansion Plans with Announcement of Licensing Agreement with Headline Entertainment.
- Article from:
- Business Wire
- Article date:
- November 6, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EMERYVILLE, Calif. -- Jamba, Inc. (NASDAQ: JMBA) today announced continued progress in their brand expansion plans, as its wholly-owned subsidiary, Jamba Juice Company, entered into a license agreement with Headline Entertainment to develop a line of Jamba inspired apparel.
"We've been looking for new innovative ways to expand our brand and be even more relevant to our customers. Adding an apparel line extends the Jamba brand into yet another new category, and reinforces our position as an active, lifestyle brand," said Susan Shields, Vice President, Consumer Products and Licensing, Jamba Juice Company. "We feel that Headline Entertainment's experience in the ...