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Article: 10. JIM FARLEY; Power Players.(NEWS)(Ford Motor Co.)(Financial report)
- Article from:
- Advertising Age
- Article date:
- November 2, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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JIM FARLEY
GROUP VP-GLOBAL MARKETING, FORD MOTOR CO.
THE POWER:
Ford Motor Co., which did not take federal bailout loans, has been stealing share from its two cross-town rivals that did. Credit ex-Toyota exec Jim Farley, who has made Ford the rare carmaker investing in brand-building ads as of late. One example: He's upped Ford's green image with a push early this year for the 2010 Fusion Hybrid. Mr. Farley, who reports to President-CEO Alan Mullaly and who is also operations chief for Canada, Mexico and South America, is driving Ford into major social media and experiential plays. With the redone Taurus launch and the lauded Fiesta rollout, ...
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Article: 7. Jim Farley; Group VP-marketing and ...
Advertising Age;
October 13, 2008 ;
700+ words
... ... still a vital model for the company and its bottom line. Jim Farley approved a slew of cool, high-profile product-integration ... Team Detroit (including Wunderman), Group M Team Detroit/Ford Motor Media, Detroit; VML, Kansas City, Mo. Avenue A/Razorfish ...
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