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Article: Dunkin' looks to new executives to keep up buzz; Seeking fresh perspective, C-suite changes aim to turn focus to operations.(NEWS)
- Article from:
- Advertising Age
- Article date:
- November 2, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: EMILY BRYSON YORK
Dunkin' Donuts is working with a new house blend: It's got a new president, chief marketer and operations manager. Nigel Travis, who has been transitioning into the president-CEO role, has also hired new heads of communication and human resources.
"It sounds to me like they're looking for some fresh perspective and insights from the marketplace and not the just from the coffee and doughnut space, said Technomic's Darren Tristano. "After awhile, getting a fresh perspective on a pretty old brand can't hurt.
Mr. Travis, who previously ran Papa John's, has brought in Paul Twohig as brand operations officer, and John ...