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Article: 5. BRIAN PERKINS; Power Players.(NEWS)
- Article from:
- Advertising Age
- Article date:
- November 2, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BRIAN PERKINS
VP-CORPORATE AFFAIRS, JOHNSON & JOHNSON
THE POWER:
Johnson & Johnson doesn't get the attention such rivals as Procter & Gamble or Unilever do in marketing circles. Its prescription-drug and medical-device businesses loom large and tend to act like J&J's subdued drug business. Yet it consistently ranks among the biggest U.S. marketing spenders and has a long track record of successfully growing consumer brands like Neutrogena, Aveeno, Tylenol and most recently Zyrtec. Led by Brian Perkins, J&J's marketing organization has been among the package-goods industry's most innovative players in branded content and digital marketing.
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