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Article: New sales chief wants to break GM's bad habits.(General Motors Co.)
- Article from:
- Automotive News
- Article date:
- November 2, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jamie LaReau
Just two weeks into her new role as General Motors Co.'s vice president of U.S. sales, Susan Docherty plans to break some of GM's bad sales habits.
For instance, GM still splurges on incentives about $4,000 per vehicle, she says. Docherty wants GM to manage production to match supply and demand.
Also on her wish list: boost residual values, avoid overly generous leasing and win higher ratings for GM vehicles from influential Consumer Reports magazine.
The challenges are huge, but she joins other GM executives, including CEO Fritz Henderson, in asserting that the automaker's wrenching bankruptcy changed its ...