Article: Dealer taps global market for performance parts; Flatirons Subaru uses the Internet to develop a dedicated following.(NEWS)

Byline: Diana T. Kurylko

To sell more performance parts, Scott Crouch of Flatirons Subaru in Boulder, Colo., created a loyal following of customers, online and local.

The dealership generates buzz by sponsoring Jon Cooley, its performance parts manager, in the Rally America Championship racing series. Cooley also writes online about customizing his Impreza WRX.

Flatirons holds track events for customers and gets involved with the North American Subaru Impreza Owner's Club, which has more than 200,000 members.

The activities have made the store well known for its performance expertise. Buyers from all over the world purchase parts from ...

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