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Article: There's a method to Digitas' "Mad'-ness.(NEWS)
- Article from:
- Crain's Detroit Business
- Article date:
- November 2, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dustin Walsh
The advertising world isn't full of three-martini lunches and ultra-swanky soirees. Not anymore, not in this economy. But the nostalgia's not lost on Digitas L.L.C. or its staff.
Employees celebrated this season's premiere of AMC's "Mad Men with a costume party.
It was organized by staff, not human resources. Due to smaller budgets for corporate-sponsored events, employees provided their own 1960s-themed snacks and decorations. Everyone dressed to the nines, paying homage to the industry's overindulgent era.
"Employees organize events to connect with their peers, said Tamy Harms, senior vice president and ...