Article: There's a method to Digitas' "Mad'-ness.(NEWS)

Byline: Dustin Walsh

The advertising world isn't full of three-martini lunches and ultra-swanky soirees. Not anymore, not in this economy. But the nostalgia's not lost on Digitas L.L.C. or its staff.

Employees celebrated this season's premiere of AMC's "Mad Men with a costume party.

It was organized by staff, not human resources. Due to smaller budgets for corporate-sponsored events, employees provided their own 1960s-themed snacks and decorations. Everyone dressed to the nines, paying homage to the industry's overindulgent era.

"Employees organize events to connect with their peers, said Tamy Harms, senior vice president and ...

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