Article: Is the bloom off the rose for American Funds? In current market, firm's fixed-income aversion makes its products a harder sell, advisers say.(News)

Byline: David Hoffman

The love affair financial advisers have enjoyed with American Funds has cooled.

Although advisers once made American Funds the biggest mutual fund family by long-term fund assets, driving assets to more than $1.19 trillion in October 2007, growing adviser discontent threatens to push the fund group into third place. Funds from American Funds are generally sold through advisers.

American Funds' total long-term fund assets stood at $880 billion at the end of September, placing it second behind The Vanguard Group Inc., with $1.01 trillion, and ahead of Fidelity Investments, with $709 billion.

During the third ...

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