Article: Stifel Financial diving into RIA custody business; New venture will target hybrid brokers and fee-only advisers.(News)

Byline: Jed Horowitz

Stifel Financial Corp., which has been expanding its Stifel Nicolaus & Co. retailbrokerage business aggressively, is about to make a push into serving registered investment advisers.

The firm has hired David Akellian, a veteran of Merrill Lynch & Co. Inc. and Pershing LLC, to run its Century Securities Associates independent-broker-dealer affiliate and add a custodial unit for RIAs.

The venture, likely to be called Century Advisor Services, will be marketed to fee-only RIAs and "hybrid advisers who want to supplement their fee-based practices with commissions.

"We are a competitor to Fidelity, Schwab and TD ...

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