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Article: How Steve Jobs wows an audience (and you can, too).(NEWS)
- Article from:
- Crain's New York Business
- Article date:
- November 2, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Anne Fisher
CARMINE GALLO, a media coach whose clients include executives at J.P. Morgan Chase, Goldman Sachs and IBM, has a question for you: When was the last time you had fun giving a business presentation? If your answer is "never, well, that's one difference between you and Steve Jobs. Impressed by Mr. Jobs' knack for electrifying an audience, Mr. Gallo set out to analyze how he does it. He studied hundreds of hours of videotape, noting every gesture, pause and inflection. Then he wrote a book about it, called The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (McGraw-Hill, $21.95).
One thing Mr. ...
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