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Article: BUCHMAN DOUBLES UP ON 57TH ST.(Dana Buchman owns two stores on 57th St., Manhattan, New York, New York)
- Article from:
- WWD
- Article date:
- September 16, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- For a fashion designer, what could be better than having a store on Manhattan's East 57th Street? How about two stores?
Doubling its presence on one of the city's busiest shopping corridors, Dana Buchman this week unveiled a freestanding 2,500-square-foot Dana B & Karen boutique -- the bridge designer's first showcase for her more casual brand. It's the same size as and right next door to the four-year-old Dana Buchman Collection unit, which recently got an overhaul by design firm Pucci International.
"It's an exciting opportunity for us to reinforce and increase our brand awareness and image," said Susan Clatworthy, vice president and general ...