Article: Geezeo's Latest Pitch: Put PFM Front and Center.(Technology)

Byline: Daniel Wolfe

Plenty of banks are incorporating personal financial management software into their Web sites, but Geezeo Inc. wants to convince them that the technology is not just an add-on feature - it should be the heart of an online banking service.

Standard online sites let customers view transactions and other activity in their accounts. PFM software does that and a lot more, and Geezeo is betting its future that firms will agree that their Web sites should evolve into financial management services.

"There's a strong demand in the market for a next-gen online banking platform that has integrated personal finance management," Peter ...

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