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Article: Geezeo's Latest Pitch: Put PFM Front and Center.(Technology)
- Article from:
- American Banker
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daniel Wolfe
Plenty of banks are incorporating personal financial management software into their Web sites, but Geezeo Inc. wants to convince them that the technology is not just an add-on feature - it should be the heart of an online banking service.
Standard online sites let customers view transactions and other activity in their accounts. PFM software does that and a lot more, and Geezeo is betting its future that firms will agree that their Web sites should evolve into financial management services.
"There's a strong demand in the market for a next-gen online banking platform that has integrated personal finance management," Peter ...