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Article: United States: Fox Audience Network signs data-sharing deal with WPP.

Article from:
TendersInfo
Article date:
November 7, 2009
Copyright

Byline: babalu03

News Corporation s Fox Audience Network (FAN) has struck a data-sharing deal with WPP designed to bolster both parties understanding of online audiences.

FAN works with advertisers to develop campaigns to run across News Corp s online content portfolio. Under the terms of the deal, WPP group companies will be able to tap FAN s audience segmentation service to aid their planning and measurement efforts.

Specifically, web analytics firm Compete will integrate certain features of FAN s audience insights platform into its own Compete PRO digital measurement and reporting service, while WPP s ZAP digital advertising ...

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