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Article: Corporate politicking: applying political campaign techniques to employee communication programs.
- Article from:
- Campaigns & Elections
- Article date:
- September 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Applying political campaign techniques to employee communications programs
This was no political campaign, though it may have looked like it. It was an internal employee communications project sponsored by a Fortune 500 giant, Georgia-Pacific.
It was all there: The candidate and the message, the strategists and researchers, the campaign plan and message discipline - and some of the best media around. The campaign was running smoothly.
Then came one of those moments that distill the essence of an entire campaign. The candidate took his "straight talk, not happy talk" economic message to an audience of union workers who were laid off until their business ...