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Article: The bitter pill that Cadbury must swallow.(Business)
- Article from:
- The Mail on Sunday (London, England)
- Article date:
- November 8, 2009
CopyrightCOPYRIGHT 2009 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Lisa Buckingham
WHEN the US food giant Kraft launches its (probably hostile) takeover bid tomorrow, Cadbury boss Todd Stitzer must ensure he does not become the commercial world's David Cameron - someone who might win only through the opposition's weakness rather than the power of his own argument.
Third-quarter results from Kraft last week pushed its share price lower, dragging down the price of the British chocolate maker as any takeover offer will be structured in shares and cash.
Some analysts have been suggesting a bid price of 900p or more compared with the 745p sighting shot from Kraft chief executive Irene Rosenfeld, who has ...