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Article: More PEP and screens for Hoyts.
- Article from:
- Australasian Business Intelligence
- Article date:
- November 8, 2009
CopyrightCOPYRIGHT 2009 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Neil Shoebridge
Nov 08, 2009 (The Australian Financial Review - ABIX via COMTEX) -- Private equity group, Pacific Equity Partners, is investing $A3 million in advertising. It will expand Val Morgan Retail Media, a division of its Hoyts cinema and advertising company. It will increase the number of digital TV screens in shopping centres by 70 to 440. This will include 30 "super screens", the first of which was installed in a Sydney shopping centre in early November 2009.
Publication Date: 9 November 2009
PACIFIC EQUITY PARTNERS PTY LTD
HOYTS CINEMAS LIMITED
VAL MORGAN RETAIL MEDIA PTY LTD
AMP ...