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Article: New rivals put the squeeze on pay TV.
- Article from:
- Australasian Business Intelligence
- Article date:
- November 8, 2009
CopyrightCOPYRIGHT 2009 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Neil Shoebridge
Nov 08, 2009 (The Australian Financial Review - ABIX via COMTEX) -- Opinion is divided on the impact of new TV channels on the pay TV advertising market. Some media buyers predict that digital TV and the new digital channels of free-to-air TV networks will cause a decline in the pay TV advertising market. Pay TV advertising sales company, Multi Channel Network, believes that the new channels will have no effect.
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... ... COMTEX) -- Multi Channel Network (MCN) CEO Anthony ... Fitzgerald argues that pay-TV is capturing an ... penetration of pay-TV is also increasing ... growing popularity of pay-TV. Publication Date ... December 2007 MULTI CHANNEL NETWORK PTY LTD All copyright ...
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