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Article: Cruze - small car with a big future.
- Article from:
- Gulf Daily News (Manama, Bahrain)
- Article date:
- November 8, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mandeep Singh
Looking at a teaser advert on an Indian television channel, a few weeks ago, initially made no sense at all.
But, over the next two days, the familiar Chevrolet symbol began to appear and it soon translated into the Cruze!
This was, I thought, quite a remarkable advertisement, since teasers are certainly not routinely done on television. The message soon became clear, however.
The launch of the all-new sedan was happening in India - and elsewhere in Asia and the Middle East - at the same time - a rare occurrence!
In Bahrain, most people still did not know about its arrival - until now that is!
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