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Article: FLEXIBLE BENEFITS: Straight talk.
- Article from:
- Employee Benefits
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Attention-grabbing communication is an essential tool to make flex schemes work, says Alison Coleman
The successful introduction of a flexible benefits scheme relies on the right communications strategy, which can prove elusive. Leaflets and handbooks packed with complicated, jargon-laden explanations of the scheme, what it includes and how it works, may not stimulate the positive response employers want from staff. Neither will simply hitching the scheme to the company intranet and expecting staff to use it.
Instead, the most effective flex communications are carefully tailored to the relevant audience, says Lee French, proposition director at ...