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Article: PROFILE: Egil Moller Nielsen.
- Article from:
- Logistics Manager
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It may be one of the most iconic global brands, but an inefficient supply chain almost left toy manufacturer Lego in crisis. Egil Moller Nielsen, vice president of global distribution logistics for the group, tells Jessica Davies how he helped rebuild Lego's supply chain brick by brick.
Five years ago the Lego Group was in serious trouble. On the surface it was business as usual - its products as popular as ever and maintaining a firm grip on the market - but beneath the surface its supply chain was crumbling. After racking up huge losses over several quarters, mainly as a result of over-ambitious ideas for product lines, and inefficient manufacturing ...