Article: BRIEFING - ASIA ELECTRONICS - NOV 9, 2009.

An executive briefing on electronics for Nov 9, 2009, prepared by Asia Pulse (http://www.asiapulse.com), the real-time, Asia-based wire with exclusive news, commercial intelligence and business opportunities.

AMAZON JAPAN SELLING PRIVATE-LABEL AMAZONBASICS ITEMS

TOKYO - Amazon Japan KK has begun domestic sales of products from AmazonBasics, the private-label brand sold worldwide by U.S. parent Amazon. com Inc.

The Japanese unit is starting off with 18 items, which are priced much lower than their name-brand counterparts. For instance, a 100-pack spindle of 4.7-gigabyte 16x DVD-Rs is priced at 1,904 yen, or around half as much as the competition. ...

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