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Article: TOURISTS LOOKING FOR 'BRAG FACTOR': AUSTRALIAN CONFERENCE TOLD.(Conference news)
- Article from:
- AsiaPulse News
- Article date:
- November 9, 2009
CopyrightCOPYRIGHT 2009 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ALICE SPRINGS, Nov 9 Asia Pulse - Generation Y and baby boomer travellers looking for a holiday "brag factor" are influencing a new shift towards weird and wonderful tourism experiences, an Australian conference has heard.
Accommodation entrepreneur Grant Hunt told the Global Eco Conference at Alice Springs on Monday that business had to start treating tourism as a "fashion brand".
Mr Hunt, who is also a director of Tourism Australia, said travellers were increasingly looking for out-of-the-ordinary experiences they could brag their friends about, and many of these had an eco-theme.
"We're finding at the moment, more in the Gen Y set, it's very ...